Google+ vs. Pinterest: Which One Is Worth Your Time?
The folks over at HubSpot have provided another dandy whitepaper on a topic near and dear to marketers involved in social media. I’m going to break down the high points for you in this post so you can...
View ArticleSecrets to More Relevant Content Marketing
An interview with J Rich Wilson of Innovar Collective In your whitepaper: Secrets to Creating Content for Buyer Personas, what do you mean by granular segmentation of content? The Marketing world is...
View ArticleLink Building: Traditional Is Dead and What Works Today
An interview with Nate Dame of SEOperks Link building continues to be scuplted by Google’s algo changes. Some people think Google is trying to make it harder and harder for SEO to work, how do you see...
View ArticleEngagement From Scratch: Danny Iny Interview
An interview with Danny Iny, author of Engagement From Scratch. Get the podcast below. Danny, If you had to start over and build an engaged audience from scratch, how would you do it? Get clear about...
View ArticleSEO Checklist – Tom Shivers Interview
Jeff Beale interviewed Tom Shivers recently and had a lively discussion about SEO… What are the common SEO mistakes you see? What are the different types of content and how can you get them shared?...
View Article5 Mistakes of Bad Promotional Infographics
What was once a brilliant communication tool has now been fed to the digital marketing rubes, who lack the creativity to even choose a relevant topic for their infographic, let alone arrange the data...
View ArticleHow To Become A Good Writer In Your Business Niche
While creating a blog is a great way to gain exposure for your business, it can be a daunting task, especially if you do not view yourself as a strong writer. Even if you do not think you have what it...
View ArticleIs Author Rank Upon Us?
According to a poll I conducted, one of the top questions people have for Matt Cutts right now is this: “Is Google putting more trust in content based on Google Authorship?” I submitted the question,...
View ArticleEntertainment Marketing: 17 Ways to Engage Your Prospect On A Budget
Most content I see these days is designed to be useful to targeted prospects. And that makes me wonder, have you tried entertaining content? Why so serious? Chill and give your people something to...
View ArticleContent Marketing: Take Advantage of the Impending Event
An impending event is any future occurring event that two parties can agree will take place. For example, a moving date, our home sold and we now have 30 days to pack up and move so the new owner can...
View ArticleEntertainment Marketing: Is It Right For Your Business?
An interview with Bill Van Eron of Headwaters Marketing Does entertainment and marketing overlap to you? “Marketing is all about purpose and what you are trying to accomplish and entertainment is a...
View ArticleThe New SEO Part 3 – Replacement For Fired Link Building Strategies
At the beginning of this blog series I mentioned that most businesses have a strategy or are diligently working on one to reduce their dependence on Google, both from pay-per-click and organic search...
View ArticleQuality Content: The Mark Of Influence
Quality content is an ambiguous term because it conjures up different meanings depending on who, what and why. For example, car enthusiasts are drawn to Car & Driver Magazine for its unabashed...
View ArticleQuality Content Part 2: How To Measure Content Engagement
For most businesses there are two types of content to focus on: content that gets a decision (service and product pages) and content that gets shared (blog posts, white papers, etc.) It’s the latter...
View Article4 Categories Of Content That Brings In The Biz
Use this content marketing guide to visualize how your ideal prospect wants to engage with your business through content that naturally leads her to take action. There are a number of ways to...
View ArticleLead Generation Catalyst: Access To The Expert
Transformation can come to a business when their content goes up a level. This is especially true for businesses who must be viewed as authoritative by their prospects or possess expertise during the...
View Article4 Flaws Of Business People Who Hate Marketing
In the vein of Jeff Foxworthy’s “You might be a redneck,” – you might be a Business owner who hates marketing (Bowhm). Ok, maybe I’m being a bit extreme and you’re really a business leader who is...
View ArticleHow To Get More Google Love With Searcher Intent
Targeting the right search terms can take your business to the next level, but how can you be certain that the keywords you are going for (either paid search or SEO) get more results? In this post I’m...
View ArticleHow To Harness The Power of FREE To Build An Audience
Although similar because one tends to precede the other, audience building and viral marketing are sometimes confused these days. Most people think “viral marketing” is when you post a video on YouTube...
View ArticleHow to Create an Effective Online Marketing Funnel
Pour traffic in the top of the marketing funnel and out the other end come qualified prospects and product sales. Sounds simple enough, right? Let’s break it down a bit. The marketing funnel that I...
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